Liquid Death’s Unconventional Collaboration: Partnering with Activision for Call of Duty

Modern Warfare III Promotion and Zombie Rights Advocacy
Modern Warfare III Promotion and Zombie Rights Advocacy

Modern Warfare III Promotion and Zombie Rights Advocacy

Liquid Death, renowned for its innovative marketing tactics, has recently forged an unexpected partnership with Activision, marking a significant collaboration in the gaming and beverage industries. The partnership is tied to the promotion of Call of Duty: Modern Warfare III, highlighting a new Zombies game mode that immerses players in exhilarating encounters with hordes of the undead. As part of this collaboration, Liquid Death introduces the P.E.T.U. campaign, advocating for the ethical treatment and hydration of the zombies within the game.

Unveiling P.E.T.U. – People for the Ethical Treatment of the Undead:

Liquid Death’s P.E.T.U. campaign serves as a playful yet thought-provoking initiative, urging players to consider the well-being of the virtual zombies they encounter in the exhilarating Modern Warfare Zombies gameplay. Emphasizing the importance of hydration for the undead, the campaign encourages players to maintain their own hydration levels to ensure the zombies have access to nourishing brains, fostering a unique perspective on the dynamics of the game.

Urging Players to Prioritize Hydration and Zombie Well-being:

As players brace themselves for the epic battles against swarms of undead adversaries in Call of Duty: Modern Warfare III, Liquid Death’s partnership emphasizes the message that the destruction of zombies shouldn’t be taken lightly. With the help of Liquid Death’s refreshing beverage, players are encouraged to maintain their hydration, ensuring the availability of well-hydrated and nutritious organs for the zombies, even in the heat of intense gameplay.

Release Date and Campaign Launch:

The anticipated launch of Call of Duty: Modern Warfare III, featuring the thrilling Modern Warfare Zombies game mode, is set for November 10, 2023, alongside the Campaign and Multiplayer components. Liquid Death’s captivating PSA commercial, in conjunction with the P.E.T.U. launch, aims to spark a unique conversation about the ethical treatment of virtual entities, fostering a playful yet mindful approach to the gaming experience.

Join the Cause with Liquid Death:

Embrace Liquid Death’s unconventional collaboration with Activision and join the cause to support the well-being of zombies in Call of Duty: Modern Warfare III. Explore the exhilarating gameplay experience and immerse yourself in the unique narrative dynamics, all while keeping the undead well-hydrated and satiated. Stay tuned for more updates and announcements as the release date draws nearer, and don’t forget to participate in the upcoming Call of Duty adventure on November 10, 2023, to join the cause for the ethical treatment of the undead.


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